Food & Beverage

Jack in the Box fights shrinkflation with larger drink cups, deals

Photo: Jack in the Box

September 19, 2025

Jack in the Box is fighting shrinkflation by bringing back bigger cup sizes, giving customers 25% more ounces in every soda, according to a press release.

Alongside the bigger cups, consumers will begin to see lower prices across drive-thru menu boards, making 61% of Jack combos under $10 in a majority of its markets.

The brand is rolling out more deals, including:

• Monster-Sized Snacks (Starting Sept. 18): Jack in the Box is bringing back its Monster Tacos with a 2 for $3 deal and introducing new monster-sized snacks including a Monster Churro and Monster Mozzarella Stick.
• Munchie Meal Giveaways (Starting Sept. 18): Jack in the Box will launch exclusive giveaways tied to limited-time Munchie Meals, giving fans more chances to score extra perks throughout the year, starting with a limited-edition color-changing cup for Halloween.
• DealQuest (Fall 2025): Later this fall, Jack fans can play an AI-powered gamified experience on the Jack App, unlocking more exclusive deals the more they play.
• Jackmas (December 2025): A fan-favorite tradition returns for the fourth year in a row with a new deal for 24 days of the month to close out the year.

"At Jack in the Box, we've always been for the people: the cravings they have, the value they deserve and the variety they love. We heard loud and clear from our fans that we've been missing the mark on some of the key value points that consumers truly care about, and we're committed to making it right. Our new cup rollout is the latest step we're taking towards fighting shrinkflation and giving consumers more for less, a strategy you'll continue to see hit our menus in the future," Ryan Ostrom, Jack in the Box EVP, chief customer and digital officer, said in the press release. "Over the last 75 years, we became a burger place known for its tacos by challenging the status quo, and this is a continuation of that same energy. As we head toward our anniversary, you'll see our CEO, Jack Box, popping up to share these updates in his signature irreverent style."

Jack in the Box has approximately 2,160 restaurants across 22 states.