News

Jack in the Box focuses on late-night daypart with new promo

September 25, 2014

Jack in the Box has debuted a new late-night instant win game, called Jack's Munchie Peel, for customers to play after 9 p.m. One in four entries will win prizes such as apparel, movie tickets, Southwest Airlines plane tickets, custom snowboards, music downloads, food and more.

Jack in the box is also offering those over 21 years of age a chance to win the grand prize: a two-night VIP experience for four at the MTV Real World Suite at Hard Rock Hotel & Casino in Las Vegas.

Jack in the Box introduced its late-night Munchie Menu in October 2013. The menu is available from 9 p.m. to 5 a.m.

"Last year, Jack's Munchie Meal was a big hit and gave our late night guests exactly what they were craving," CMO Keith Guilbault said in a news release. "This year, we upped the ante with the addition of Jack's Munchie Peel. With one in four instant winners, we're rewarding the late night crowd with cool prizes and signature food items that they will be really excited about winning."

New offerings

Additionally, Jack in the Box has added new items to the late-night lineup, including the new Chick-n-Tater Melt, a sandwich that includes a fried chicken patty, has browns and bacon, topped with ranch sauce and three different cheeses on a croissant.

Also back is the Hella-peño Burger, Stacked Grilled Cheese Burger and Loaded Nuggets.