Marketing

Jack in The Box honors National Ranch Day with ranch dressing vending machines in LA

March 11, 2021

Los Angeles was the place to be for ranch dressing lovers on Wednesday.

In honor of National Ranch Day on Wednesday, Jack in The Box placed three ranch dressing vending machines, called "CRAVE" (Cool, Ranch, Automatic, Vending, Experience) machines, offering prizes in addition to ranch dressing, according to a press release.

The machines were located in Santa Monica, Grand Central Market in DTLA and Hollywood and Highland.

Fans were given the opportunity to play with the machines to engage with endless amounts of ranch and fun-filled prizes like buttermilk ranch dip cups and up to $500 worth of "Jack Cash" to buy their favorite Jack items.

The company also used social media to ask its fans where they'd like to see the CRAVE machines. Fans wanted to see them from Las Vegas to Houston to Los Angeles.

The company's Facebook page asked people what they are dipping, and customers posted their answers, which included egg rolls, mozzarella sticks, tacos, fries and more.

Photos courtesy of Jack in The Box Inc.