Food & Beverage

Jack in the Box launches chicken sandwiches

Provided

September 14, 2021

Jack in the Box Inc. is rolling out a Cluck Chicken sandwich and BBQ Cluck Sandwich, accompanied by a tongue-in-cheek marketing campaign meant to poke fun at the infamous Chicken Wars, according to a press release.

Along with the significantly bigger and crispier upgrade of the original Cluck Sandwich, the brand is also introducing a BBQ Cluck Sandwich and BBQ Deluxe Cluck Sandwich for a flavorful twist on the popular item. The brand broke the news last week with a humorous video release announcing Jack in the Box had purchased the town of Chicken, Alaska, effectively "owning" chicken and winning the Chicken Wars for good.

The brand didn't actually buy Chicken, Alaska, but it did donate $10,000 to help the town amid the pandemic.

"Staying true to our unique and fun approach to menu innovation, we're excited to be offering a BBQ twist on the classic chicken sandwich," Ryan Ostrom, chief marketing officer of Jack in the Box, said in the release. "The BBQ flavor profile is a route that very few other brands have taken in their chicken sandwich efforts and we're confident this will be a welcomed and exciting update for chicken sandwich fans. Between the launch of our upgraded Cluck Chicken Sandwiches and our newfound partnership with Chicken, Alaska, we can confidently say that Jack in the Box now owns chicken."