Marketing

Jack in the Box launches 'Jackletes' brand ambassador program

iStock Photo

October 25, 2021

Jack in the Box has started a brand ambassador program for the under-represented collegiate sports world.

The program supports athletes who not only love the brand and its all-day menu, but also sport a variation of the name "Jack," according to a press release.

The 2021 Roster of Jackletes include:

Angel Jackson, Basketball (Center) at University of Southern California.
Jack Jones, Football (Defensive Back) at Arizona State University.
Jack Pineda, Baseball (Shortstop) at Baylor University.
Jackie Nylander, Tennis at Southern Methodist University.
Jackson Stone, Wheelchair Basketball (Center) at University of Arizona.
Jacquelyn Hill, Track & Field (Distance) at University of California, Los Angeles.
T.Q. Jackson, Football (Wide Receiver) at Southern Methodist University.
Jack McCallister, Football (Punter) University of Washington.
Jacqueline Dianis, Basketball (Guard) University of New Orleans.
Jack Pulliam, Tennis University of Washington.

"Jack in the Box has always been a brand with a focus on those usually overlooked...the curly fry in the world of regular fries. That's what sparked the motivation of our inaugural Jackletes roster to include both mainstream and under-represented collegiate sports," Ryan Ostrom, CMO of Jack in the Box, said in the release. "The selected Jackletes each have a strong connection with our brand, whether it's celebrating a game-winning home run with Tiny Tacos or our all-day breakfast options providing the fuel they need to power through midterm exams. Supporting these athletes gives us an opportunity to connect with college students in a new way and rally behind many under-represented collegiate sports."

Students who are named Jackletes have lifetime status and will be provided with exclusive access to upcoming Jack events and new menu items, a $5,000 sponsorship, and a $500 inaugural food credit to use towards their favorite Jack in the Box menu items.

Jack in the Box operates more than 2,200 restaurants in 21 states and Guam.