News

Jack in the Box launches new BLT cheeseburger

February 1, 2012

Jack in the Box has launched a new BLT cheeseburger today for a limited time.

The offering will be introduced in a 30-second television ad during Sunday's Super Bowl between the New England Patriots and New York Giants.

Jack in the Box will promote the new burger in a combo meal that also includes a 20-ounce beverage and small order of fries for $4.99, plus tax. The new burger features hickory-smoked bacon, shredded lettuce and tomatoes on a 100 percent beef patty, along with American cheese, pickles and a mayo-onion sauce, all served on a sesame seed bun.

Tracy Dunn, director of menu marketing and promotions at Jack in the Box Inc., said the chain has seen an increase in the sale of products that feature hickory-smoked bacon, which was introduced last year.

"When it comes to burger toppings, our guests have a major crush on bacon," Dunn said. "Along with the bacon, we've also improved our beef patty, which is now seasoned while it cooks and is tastier than ever. Bacon and burgers are a winning combination, and we think the new BLT Cheeseburger and $4.99 combo meal will be a hit with our guests."

Read more about food and beverage launches.