April 18, 2013
Jack in the Box has introduced blueberry muffin oatmeal at all locations, featuring a dried blueberry blend and a swirl of streusel to emulate the flavor of a breakfast pastry.
"With so many flavorful breakfast options available, oatmeal's appeal has largely been its ability to keep a hearty appetite satiated," said Iwona Alter, division vice president of Menu Strategy. "While that reputation still holds true, our new blueberry muffin oatmeal is full of flavor, giving breakfast lovers a very compelling reason to choose it for their morning meal."
This marks oatmeal's debut on Jack in the Box's diverse breakfast menu that also includes sandwiches, a platter, mini pancakes, burritos and more. Guests can order the oatmeal for breakfast, lunch or dinner or as a late-night snack.
Read more about food and beverage launches.