News

Jack in the Box promotion raises 275K

February 27, 2011

Jack in the Box restaurants’ third annual antenna ball promotion raised $275,000 for Big Brothers Big Sisters.

The promotion featured a new Jack-style antenna ball sporting a knit cap bearing the company logo. Proceeds from the sale of antenna balls, which were created exclusively for the event and sold at Jack in the Box restaurants for $1 each, plus tax, will primarily support Big Brothers Big Sisters’ military mentoring programs.

Jack in the Box pledged $1 million in 2010 to help Big Brothers Big Sisters make mentoring matches and provide ongoing assistance to help sustain long, successful relationships.

"We’re very happy with the success of our annual antenna ball promotions, which have collectively raised nearly $1 million for Big Brothers Big Sisters, our primary charitable partner since 1998,” said Terri Funk Graham, senior vice president and chief marketing officer for Jack in the Box Inc. "This year’s promotion is especially rewarding as the proceeds will help Big Brothers Big Sisters provide mentors to children from military families with parents deployed overseas."