Operations
Jack in the Box records record-setting sales at Utah unit
August 10, 2023
Jack in the Box had record-breaking sales in its most recent market, Salt Lake City, its first new market in more than a decade. A company press release said the QSR chain outperformed the brand's previous record-setting new market opening by 66%.
"Jack in the Box is an iconic brand with more than 70 years of experience and based on monthly sales, this ranks as the highest new market opening in the brand's history," Tim Linderman, chief development officer, said in the press release. "This opening exceeded our expectations and displays the ability for Jack in the Box to succeed in new markets. There was so much pent-up demand, our fans were willing to wait in the drive-thru lane for more than four hours. In addition to adding restaurants in existing markets, entering new markets is critical for Jack in the Box and our experience in Salt Lake City lays the foundation for our plan to expand across the U.S."
The brand opened its new Craved prototype, which has unique design elements and a fresh look. Jack in the Box will open its first drive-thru/ walk-up only Craved unit in Ogden, Utah this fall, and four more in Louisville, Kentucky in 2023.
