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Jack in the Box to add Diet Dr Pepper systemwide
June 25, 2009
PLANO, Texas — Dr Pepper Snapple Group Inc. has signed a multi-year agreement with Jack in the Box Inc. and its franchisees that now includes availability of both Dr Pepper and Diet Dr Pepper to all Jack in the Box restaurants nationwide, the company has announced.
In July, Diet Dr Pepper will be made available to all of the nearly 2,200 Jack in the Box locations in the United States. Dr Pepper is already available in all Jack in the Box restaurants nationally and will continue to be available under terms of the agreement.
"Dr Pepper is a strong brand that performs well in our system," said Terri Graham, SVP, chief marketing officer for Jack in the Box. "With the addition of Diet Dr Pepper, we're pleased to be able to offer our guests even more beverage options."
Dr Pepper was created in Waco, Texas, in 1885 and is the oldest major soft drink brand in America. It continues to be one of the most popular soft drinks, with both Dr Pepper and Diet Dr Pepper among the top 10 carbonated soft drink brands in the United States.
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