Dec. 8, 2017
Jack in the Box to McDonald’s, Taco Bell: 'It's on!'

Jack in the Box is throwing down the gauntlet, simultaneously revealing its 2018 value menu to fellow fast food giants, McDonald's and Taco Bell, along with a dare that goes something like this:

One, two, three, four, I challenge you to a fast food war!"

That's right, Jack is asking Mac and Tac how their value plans stack up against Jack in the Box's 2018 offerings that include: 
•    Four Chicken Nuggets for $1
•    Breakfast Pocket for $2
•    Three tacos and a drink for $3
•    Bonus Jack Combo for $4 to $5

 So, says Jack, "What da' ya say, big guys? Do you feel lucky, huh? Do ya'?"

Editor's Note: QSRweb is simply the messenger here, folks. Play nice.

Topics: Business Strategy and Profitability, Marketing / Branding / Promotion

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