News

Jack in the Box ups the ante on bacon burger

January 30, 2014

Jack in the Box has introduced the Bacon Insider burger, featuring six half slices of hickory smoked bacon and a creamy bacon mayo sauce on top of a beef patty, lettuce, tomato and American cheese. The burger is served on the company's new brioche bun

The new Bacon Insider is being promoted through Jack in the Box's new commercial, created by Secret Weapon Marketing and debuting in regional ads starting Feb. 2 during the Super Bowl. The spot features a little creature called a "Bork" (a pig-cow mash up).

"What better way to honor America's favorite pigskin tradition than by giving America a bacon burger unlike any they've ever tasted before," said Iwona Alter, VP of Menu Strategy & Innovation, in a news release. "We didn't just put bacon on the burger. We put bacon in the burger, on top of the burger, underneath the burger and mixed it in the special bacon mayo sauce."

The commercial will offer fans a look into Jack's "bacon-crazed farm featuring Curly Fry trees, a brioche bun barn and the Bacon Insider Bork: a memorable little pig complete with cow-like horns."

The Bacon Insider is available for a limited time only at participating Jack in the Box restaurants.

Read more about food and menu promotions.