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Jack, Taco Bell Super Bowl ads hit their mark
February 1, 2009
Jack in the Box and Taco Bell Super Bowl ads have garnered attention from fans and critics.
Jack in the Box kicked off a multi-week marketing campaign during the Super Bowl with a cliffhanger ad that left the fate of famed Jack in the Box founder, Jack, up in the air.
The Super Bowl ad promoted the all-day availability of Jack in the Box's expansive menu with its mascot Jack Box being seriously injured by a bus. Within minutes of the ad airing, the Web sitewww.hangintherejack.com, created to provide updates and news on Jack's condition,crashed for a few minutes because of the high volume of visitors.
The campaign will roll out over the next several weeks and will include:
- TV: In addition to the Super Bowl spot, the campaign will feature other television ads to keep Jack's fans updated on his condition.
- Online: The core of the campaign resides online atwww.hangintherejack.com, which will be the official Web site for updates on Jack's condition.In addition, Jack in the Box also will use Jack's Facebook pageand Twitter accountto provide posts on the mascot's health.
- In-restaurant: Select in-restaurant merchandising elements will be dedicated to the campaign.
Taco Bell ad The Detroit Free Press gave kudos to Taco Bell as the most likely to spark a speed-dating trend with its ad that portrays the brand's speedy service with a young man going from meeting a woman at a party to having Taco Bell for dinner and meeting his parents in a matter of seconds.
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