Marketing

Jeremiah's Italian Ice celebrating Leap Year with parties, throwback pricing

Photo: Jeremiah's Italian Ice

January 24, 2024

Jeremiah's Italian Ice is launching a campaign aimed at Leap Year. The Leap Back campaign includes a month of promos for its J-List loyalty members. The month-long party culminates with a Leap Day celebration, according to a press release.

"This new campaign is an opportunity to share with even more people what sets Jeremiah's Italian Ice apart: our commitment to providing our guests with a fresh, delicious treat experience served alongside five-star customer service that lights up their day," Michael Keller, CEO of Jeremiah's Italian Ice, said in the release. "In a year when we gain a day, we're taking Leap Day to take a look back at where Jeremiah's has sprung forth from. Leap by leap, we've shared countless moments of joy with our guests through the years and now we're celebrating in our communities with some froggy fun."

The event includes throwback pricing, block parties and a grand prize sweepstakes in which a J-List member will fly to Orlando, Florida, for a behind-the-scenes experience and a meeting with founder Jeremy Litwack.

"Leap Back, to me, is a celebration of how far Jeremiah's Italian Ice has come and an exciting way to share this company's story, and my own story, with our guests," Litwack said in the release. "Jeremiah's is all about living life to the coolest, and there's nothing cooler than sharing in a moment like this with the communities we serve. It's a really full circle moment to think that I opened the company's first location in a Leap Year nearly 30 years ago and here we are getting ready to celebrate another Leap Year with guests at locations all over the country."

Jeremiah's Italian Ice has more than 130 locations.