News

Jersey Mike’s signs multi-unit development agreement

July 31, 2011

Jersey Mike's Subs has signed multi-unit development agreements with restaurant industry veterans Steve Rosenfield and Linda Nash Rosenfield, who currently own and operate 99 Carl's Jr. and Hardee's Restaurants throughout the country, and Terry Nordenstrom, a former 30-year Domino's Pizza franchisee.

Rosenfield and Nash Rosenfield plan to open 10 Jersey Mike's units in the Phoenix area in the next five years as part of their Rosenfield Restaurants group. The first unit is expected to open by the end of the year.

Nordenstrom plans to open and operate 10 restaurants in the West Houston area.

"I was first a fan of the Jersey Mike's concept as a consumer," said Rosenfield, who also plans to expand into other markets. "Management, product, profitability and consumer reaction are all the important points I look for, and Jersey Mike's scored high on all those."

Principal and president of the Rosenfield Restaurants, Rosenfield has 40-plus years of restaurant and real estate experience: He started his career at the age of 18 and has been a franchisee with McDonalds, Burger King (14 years) and Tony Roma's in Southern California. Currentl,y he is a franchisee of Carl Karcher Enterprises (CKE) operating the Carl's Jr. and Hardees brands in several states.

Nash Rosenfield is vice president of legal affairs and business development at Rosenfield. She has 30 years of experience as CEO and vice president in the medical device industry for multibillion dollar corporations. She also worked in the mergers and acquisitions team at several companies, as well as Rosenfield Restaurants.

Nordenstrom built and operated 28 Domino's Pizza stores in six Midwest states and opened the first Domino's locations in both North and South Dakota. He has won multiple Domino's franchise awards for sales, operational excellence, and customer service, and was the 1999 Entrepreneurial Success Award winner for North Dakota, presented by the Small Business Administration.

This year, Jersey Mike's has also awarded 15 existing franchisees an additional 50 locations in 10 markets.

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