News

Jersey Mike's signs multiyear deal with PepsiCo

November 17, 2011

Jersey Mike's Subs has signed an agreement with PepsiCo to retain exclusive beverage pouring rights in its 500 locations across 30 states.

This multi-year partnership includes PepsiCo's comprehensive beverage portfolio with carbonated soft drinks such as Pepsi, Diet Pepsi and Mountain Dew, as well as Lipton iced teas, Aquafina, SoBe, and Gatorade products.  The sub sandwich chain also features PepsiCo's food portfolio, carrying a wide array of Frito-Lay snacks.

"I grew up enjoying Pepsi products," said Peter Cancro, founder and CEO of Jersey Mike's Subs. "We have a great partnership. The Pepsi team has consistently demonstrated a commitment to Jersey Mike's by developing customized field support for our franchisees and delivering powerful insights that help us better understand the marketplace and our competitors. This support gives our business a distinct competitive advantage, and will continue to make Pepsi an important partner as our franchise system grows."

Read more about food and beverage trends.