Franchising

Jollibee launches redesign for European growth

Photo: provided

April 28, 2021

Jollibee, a fried chicken chain based in The Philippines with more than 1,478 locations worldwide, has announced a restaurant design to support its growth plans in Europe.

The chain will open a flagship store in Leicester Square, London in May featuring the redesign, followed by another six stores opening before the end of 2021 in Edinburgh, Newcastle, Leeds, Nottingham, Cardiff and Reading, according to a press release.

Jollibee built these locations to cater to younger audiences and to small gatherings with friends and family through a communal area. The restaurant also features window seats for individual diners. Other design features include:

• Hand-wash stations.
• Pickup counters.
• Self-order kiosks.
• Gallery hung wall with Southeast Asian artwork.
• Traditional Filipino fabric.

"When restrictions are lifted, demand will return for social experiences. As community spirit and hospitality are central to both Jollibee as a brand and the Filipino culture, it was important for us to build a restaurant that is based on shared experiences and family values," Adam Parkinson, business head for Jollibee Europe, said in the release. "With the new store design, we wanted to create spaces that feel like home, where customers can relax, feel comfortable, and enjoy the atmosphere with family and friends."