Operations

Juice It Up! increases Q3 sales by almost 17%

Provided

October 6, 2021

Juice It Up!, a handcrafted smoothie, superfruit bowl and raw juice chain, has increased year-over-year same store sales 16.7% for Q3 of 2021, according to a company press release.

Same store sales also jumped 35% year to date. Additionally, average unit volume has also increased over the past four quarters, with the chain's top 25% averaging more than $800,000 in annual sales and the top 50% not far behind at nearly $700,000. The 2021 fiscal year is on pace to finish as the best sales year in the history of Juice It Up!, with Total System Sales expected to reach more than $42 million, an all-time high for the 26-year old chain, according to the release.

The results in Q3 are largely due to increasing numbers of loyalty members, an emphasis on menu innovation focused on equal parts flavor and functionality, and strong digital sales, according to the brand's leadership team. Digital sales in 2021 are approaching 20% due to a mobile app launch, advances in online ordering and expansion of third-party delivery options.

"We are extremely proud of our Q3 performance and encouraged to be headed toward the end of 2021 in top form with considerable brand momentum and more sales records in our sights," Susan Taylor, president and CEO of Juice It Up!, said in the release. "In many ways, our Q3 sales performance reflects what we've experienced for the previous two years — with same store sales growing impressively last year and even more so through the first three quarters in 2021 — driven by a growing number of dedicated franchisees who continue to embrace the Juice It Up! business model and fuel our success."

The brand has nearly 20 locations under development and has signed six franchise deals — two of which are multi-unit agreements — with a large concentration in Northern California, particularly throughout Sacramento and Contra Costa counties. The brand also reopened five college locations — shuttered due to COVID-19 campus closures — throughout the California State University system. The brand has also signed and is in negotiation with new franchise partners for multiple units in Arizona.

During the third quarter, the brand launched two limited-time seasonal smoothies, Limeade Squeeze and Blueberry Limeade. The offerings helped drive Q3 sales up 10% for the brand's Classic Smoothie category.

"Juice It Up!'s continued unprecedented sales growth is a true testament to our ever-increasing network of loyal and astute franchisees who are helping each day to author our brand story," Taylor said. "The Juice It Up! family of franchise owners are not only savvy business people, but authentic ambassadors who abide by our motto to 'Live Life Juiced!'