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Kahala Corp, Tim Hortons announce co-branding initiative
February 5, 2009
SCOTTSDALE, Ariz. — Kahala Corp. and Tim Hortons Inc., have announced an agreement to test a co-branding initiatve of Cold Stone Creamery and Tim Hortons in up to 50 stores in the United States by spring 2009.
The companies recently co-branded the concepts in two existing Tim Hortons locations in Rhode Island with successful early results. In mid-February, Tim Hortons products will be offered in an existing Cold Stone Creamery location in Ohio.
Existing Cold Stone Creamery and Tim Hortons locations in Michigan, Western New York, Ohio, Rhode Island, Maine, and Connecticut will be identified and reconfigured to offer both brand concepts. Once a store is identified as a potential co-branded site, the franchisee will be approached with the opportunity to expand their offerings with the complementary brand.
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