Food & Beverage

KFC beats AI in fried chicken showdown

Photo: KFC Canada

March 21, 2025

KFC Canada defeated its AI-generated contest in a live test test in Toronto this week. Eighty-eight percent of live voters chose KFC's Original Recipe chicken as the winner over AI's entry, according to a press release.

KFC asked Canadians going into the taste test whether KFC or AI would win and KFC came out on top with two out of three predicting victory for KFC. In the live taste test in Toronto, over 88% additionally cast their votes for KFC. The full AI recipe is available at kfcvsai.com.

"The fried chicken category has never been more competitive, but we knew our taste would always outshine the best AI could cook up," Jordan Sequeira, senior manager of brand and communications, KFC Canada, said in the press release. "Our 85-year-old recipe isn't just a legacy — it's an unbeatable taste that always comes out on top, no matter how hot the competition gets."

Kentucky Fried Chicken Canada Company (KFC Canada) is a subsidiary of YUM! Brands, Inc. which operates more than 23,000 restaurants in more than 140 countries and territories around the world.