Marketing

KFC-Big Brothers Big Sisters partnership supports mentoring pairs

Photo: File/provided.

June 23, 2021

KFC has partnered with the country's biggest donor — and volunteer-supported mentoring network — Big Brothers Big Sisters of America (BBBSA), to help newly matched mentors and mentees with the help of a bucket of chicken this summer, a news release said.

BBBSA's programming allows the mentoring pairs to spend one-on-one time during free or low-cost activities, like sharing a meal. In order to help, KFC is providing gift cards for 5,000 newly matched pairs to meet and share a bucket while kicking off their mentoring relationship.

In addition, KFC is donating meals (via $20 gift cards) to the families of new mentees so they can share a bucket of fried chicken this summer.

According to BBBSA, 74% of mentees receive free or reduced lunch from school and 22% of families receive some type of income assistance. Along with their bucket meal, mentees' families will receive access to a digital cookbook with reheating instructions and recipes for ways to stretch a KFC meal.

Along with the donation of meals totaling $175,000, KFC U.S. is committing $100,000 to BBBSA to support workforce mentoring programs that prepare teens for post-high school success. Based in Louisville, Kentucky, KFC has more than 24,000 stores worldwide.