Food & Beverage

KFC brings back Double Down Sandwich after nearly a decade

Provided

March 1, 2023

Kentucky Fried Chicken is bringing back the KFC Double Down Sandwich for the first time in nearly a decade but fans have to hurry — the offering is only around for four weeks.

Launching March 6, the Double Down is a bun-less sandwich with two of KFC's Extra Crispy, 100-percent white meat filets, two slices of cheese, two pieces of hickory-smoked bacon and either the Colonel's real mayo or spicy sauce.

The Double Down first debuted in 2010, selling more than 10 million sandwiches in the first month. It returned in April 2014.

"The Double Down is one of the most buzzworthy fast food menu items ever," Nick Chavez, CMO, KFC U.S., said in the press release. "After nearly a decade of people begging for its return, we're embracing the chaos, bringing back our most iconic sandwich ever for just four weeks."

For those who enjoy a bun, KFC is also introducing the Bacon and Cheese Chicken Sandwich – a double-breaded, Extra Crispy, 100 percent white meat filet, a slice of cheese, two pieces of hickory-smoked bacon, the Colonel's real mayo and pickles on a freshly toasted brioche bun. The new Bacon & Cheese Chicken Sandwich will also be available at KFC starting March 6 for a limited time only.

"We realize leaving the buns behind isn't for everyone, so our newest Bacon and Cheese Chicken Sandwich was designed for those who are looking for the craveable taste of bacon and cheese added to the chicken sandwich perfected by the fried chicken experts," Chavez said.

On Sunday, March 5, KFC will host a Double Down Drop, allowing select fans early access to get a first taste one day before the rest of the country. Signups via www.kfcdoubledowndrop.com will open on March 2. Double Down enthusiasts will need to act fast, because the pre-order is only available on a first-come, first-served basis to the first 2,014 consumers – a nod to when the Double Down was last offered on KFC U.S. menus.

In addition to the Double Down Drop, KFC is also rewarding a select group of eager Double Down super fans with custom merch to don while they're enjoying that long-awaited Double Down.

KFC operates more than 27,000 restaurants in more than 150 countries and territories.