STRATEGIC PARTNERS
April 20, 2018
Eternally sun-soaked actor George Hamilton is back for a command performance as Extra Crispy Colonel, this time to introduce a namesake sandwich from the brand, the Crispy Colonel. The new offering is a breaded-chicken filet with mayo and pickles on a bun, a news release said.
The sandwich also is offered in three flavors of Smoky Mountain BBQ, Nashville Hot and Georgia Gold honey mustard BBQ.
"When we tested the Crispy Colonel, 88 percent of customers who tried the sandwich said it was better than any other chicken sandwich, and 91 percent said they would order it again," KFC U.S. CMO Andrea Zahumensky, said in the release. "And now they can, in our classic version or in their favorite KFC signature flavor. I believe no other fast food restaurant comes close to providing the lineup of superior, crave-able chicken sandwiches we're launching at KFC."
The ad campaign features Crispy Colonel returning on his K.F. Sea yacht, concentrating on the advantages of the sandwich that allows one hand free for everything from rubbing on the brand's previously featured chicken-scented sunscreen to steering a yacht.
"It feels right to be back in the white suit as the Extra Crispy Colonel - it's one of my favorite roles to play," Hamilton said. "I've always been extra crispy, and with the Crispy Colonel sandwich in hand aboard the K.F.Sea, I'm also extra mobile now."
The sandwich debuts Monday in a $5 Fill Up which includes wedges, a cookie and a drink. Combos will also be available for $5.99. Extra Crispy Colonel debuted for the brand two years ago.
