Marketing

KFC Canada celebrates Edmonton Oilers' playoff run with deal

Photo: dvoevnore - stock.adobe.com

June 13, 2024

KFC Canada is joining the Edmonton Oilers' historic playoff run with a special offer for fans. The "18 for $18" bucket deal allows fans to enjoy 18 pieces of Original Recipe Dark Meat Chicken for just $18 with the purchase of two large sides on every game night, according to a press release.

This promotion builds on KFC Canada's existing partnership with the Oilers, which brought KFC's menu items to Rogers Place earlier this year. The "18 for $18" deal aims to enhance the at-home viewing experience for fans, making game nights a celebration of both hockey and KFC's signature chicken.

"We're thrilled to help elevate the fan experience, making every moment at the game even more unforgettable," Katherine Bond-Debicki, CMO, KFC Canada, said in the press release. "Partnering with the Edmonton Oilers, a cornerstone of Western Canada's sports culture, was an epic moment for us, and we want to join the fans while they cheer for the Oilers at this historic sports moment. Every game day, fans can look forward to KFC's special offer, adding even more joy to the game-night festivities."

The "18 for $18" deal is available exclusively at participating Edmonton KFC locations on Oilers' game days throughout June. Fans can check the KFC Canada website or app for a list of participating restaurants and game dates.

In addition to the in-store promotion, KFC Canada will leverage social media, digital out-of-home advertising and radio ads to rally fans around the Oilers' playoff push.

KFC Corp. is a subsidiary of Yum Brands Inc. and operates more than 23,000 restaurants in more than 140 countries and territories around the world including more than 600 locations in Canada.