Operations

KFC celebrates 1K stores in Guangzhou

Photo: Robert - stock.adobe.com

November 19, 2024

Kentucky Fried Chicken is celebrating its 1,000th store in the Guangzhou market in China, according to a press release.

KFC entered the China market in 1987 with its first restaurant in Beijing's Qianmen neighborhood. The first KFC store in Guangzhou opened in the city's Yuexiu District in 1993, incorporating its signature food with Chinese cultural elements.

Over the years, Guangdong has served as an important testing ground for KFC's innovative products and business models. It was one of the first provinces where KFC introduced automated food trucks in parks and scenic areas and launched KFC breakfast kiosks in subway stations. More recently, in October this year, KPRO, KFC's new concept store providing a diverse range of healthy and nutritionally balanced meal choices, opened in Guangzhou and Shenzhen.

"As we continue our growth story in China, KFC will continue to uphold our commitment to serve delicious, high-quality food; provide outstanding customer experience; and care for our customers," Warton Wang, general manager of KFC China, said in the press release. "Operational efficiency and innovation are dual focus points for us to effectively capture market opportunities and promote sustainable growth. KFC's story in China is still being written and the future will be even more exciting."

KFC China is owned by Yum China. The company has approximately 400,000 employees and operates more than 15,000 restaurants under six brands across around 2,200 cities in China.