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KFC Colonel to journey cross-country
October 10, 2007
LOUISVILLE, Ky. — KFC will dispatch a Colonel Sanders look-alike to drive cross-country collecting "Honks for Hunger Relief," the company has announced. KFC will donate $1 to aid global hunger relief for every honk that greets the Colonel.
As part of the brand's 3,000-plus-mile World Hunger Relief Week effort, drivers may honk when they see the Colonel and his KFC-branded convertible. KFC hopes to donate $25,000 through the effort, according to a news release.
KFC and its sister brands — Pizza Hut, Taco Bell, Long John Silver's and A&W Restaurants — that make up Yum! Brands, have created "World Hunger Relief Week" to raise awareness and funds for World Food Programme, which feeds 90 million underprivileged people, including 58 million children in 80 of the world's poorest communities.
Cross-country road trips aren't new to KFC. In 1955, shortly after Colonel Harland Sanders opened the first Kentucky Fried Chicken restaurant, he drove cross-country recruiting franchisees.
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