Marketing

KFC drops its 1st single ‘Finger Lickin' Machine'

Photo: KFC

April 7, 2026

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KFC is moving away from traditional advertising jingles with the release of its first musical single titled "Finger Lickin' Machine." The track is available on social media and streaming platforms, including Spotify.

The single is part of a marketing campaign for the restaurant's new Box Feasts, which were introduced as part of the Value Feast menu. The meals are priced at $7, $9 and $11.

The campaign includes a 90-second extended cut music video directed by Tom Kuntz and choreographed by Rich + Tone Talauega. As part of the promotion, the brand is distributing physical copies of the single and Box Feasts to creators in Los Angeles.

Highdive served as the creative agency for the campaign. The track features music composed by Ryan Grieve for Hole in the Sky Music with lyrics by Rich Fiset.