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KFC fans choose to keep Colonel as brand icon
July 8, 2009
LOUISVILLE, Ky. — KFC recently asked consumers to vote on whether the company should keep Colonel Harland Sanders as the advertising face for KFC's popular new Kentucky Grilled Chicken. Of the thousands of votes cast, 96 percent were in favor of keeping the Colonel as the face of the brand.
In June, KFC announced the search for "a new iconic face for the brand's Kentucky Grilled Chicken." While the winner of the "Ultimate Kentucky Grilled Chicken Fan" contest will receive Kentucky Grilled Chicken for life and may participate in KGC marketing efforts, the winner will not appear on the brand's world-famous bucket.
The "Ultimate KGC Fan Contest" continues to accept entries through July 15 at www.myspace.com/unthinkfc.
"We're excited about the video entries we're seeing at the KFC/MySpace page, and we know we're going to see even more great submissions before the deadline," said Javier Benito, executive vice president of marketing and food innovation for KFC.
KGC Bucketizer
While the Colonel's face will continue to appear on KFC and KGC buckets, fans can still get a look at how their "grills" would look on the famous bucket. KFC has introduced a "bucketizer" widget that allows fans to upload images and see how they would look on a Kentucky Grilled Chicken bucket.
"Bucketized" images of KFC fans are already appearing all over MySpace and other social media sites. The "bucketizer" can be found at www.kfc.com or www.myspace.com/unthinkfc.
The "Celebucket Gallery" at www.kfc.com includes images of Kentucky Grilled Chicken buckets featuring famous faces, including that of a "mystery celebrity."
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