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KFC floats revamped value menu with boat promo
August 27, 2009
KFC has ramped up its Ultimate Value Menu and is promoting it via a specially designed vessel fitted to give away free samples.
The new value menu, available at participating restaurants, has a grilled chicken option as well as new snack and dessert items. KFC's Value Menu includes:
- $1.99 — Kentucky Grilled Value Box, choice of either a Kentucky Grilled drumstick or thigh with Potato Wedges; Snack Boxes, featuring Popcorn Chicken with Potato Wedges or Three Hot Wings with Potato Wedges; Snack Size Bowl or Honey BBQ Sandwich
- $1.49 — Little Bucket Parfait, Side Salad or KFC Toasted Wrap
- 99 cents — New Mini Melt, featuring pulled chicken doused in Honey BBQ Sauce and mixed with a three-cheese blend, wrapped in a fresh tortilla and grill-pressed; new three-pack Brownie Bites; KFC Snacker Sandwiches; two Biscuits or two apple turnovers
Float-thru nautical launch
This weekend only, KFC will promote its new value menu in conjunction with
the 2009 AVP Crocs Cup Championship Kentucky Grilled Chicken Chicago Open professional volleyball tournament. The promotion will showcase KFC's first "Float Thru" restaurant. Located on Lake Michigan just off shore of Oak Street Beach in Chicago, the floating restaurant will offer free KFC lunch to any boaters, jet skiers or anyone else aboard a vessel.
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KFC launches the Float Thru to help promote its new KFC Ultimate Value Menu items as well as the 2009 AVP Crocs Cup Championship Kentucky Grilled Chicken Chicago Open. |
"We work hard to promote our delicious menu items in new and exciting ways," said Javier Benito, executive vice president of marketing and food innovation for KFC. "Our newest value menu items, including our Grilled Chicken Value Box, Mini Melts and Brownie Bites, are a perfect mix of affordable, portable and delicious. Menu offerings that versatile deserved a unique launch and serving as title sponsor for the 2009 AVP Kentucky Grilled Chicken Chicago Open gave us the perfect platform to do just that."
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