Marketing

KFC halts chicken sandwich wars for good cause

Provided

November 29, 2021

KFC is calling a halt on the chicken sandwich wars on Giving Tuesday, Nov. 30. The company will donate $1 for each KFC chicken sandwich sold to Blessings in a Backpack to provide weekend meals to children who might otherwise go hungry. The organization was selected as the donation recipient by KFC restaurant team members, according to a press release.

KFC is challenging its competitors to choose a deserving non-profit as well.

KFC is offering a minimum guaranteed donation of $250,000 and a maximum donation of 300,000 to Blessings in a Backpack. The company has partnered with the non-profit since 2017. Employees at KFC's Louisville, Ky.-based headquarters volunteer weekly to provide and physically package up meals for more than 350 local students to take home for the weekend.

At the height of the pandemic, KFC also donated $400,000 to Blessings in a Backpack to feed children unable to receive school meals due to the COVID-19 pandemic. During the 2020-2021 school year, Blessings in a Backpack distributed 2.2 million bags of ready-to-eat food to children at more than 1,090 schools in the U.S.