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KFC heats up Hot Wings promo
June 29, 2008
LOUISVILLE, Ky. — KFC is promoting its Hot Wings by asking the question: Is it really hotter than Hell, Mich., this summer?
In honor of the spicy taste of the brand's signature KFC Hot Wings, the chicken chain has announced that Americans living in cities and towns that record temperatures hotter than those in Hell, Mich., have a chance to win free Hot Wings. The "Hotter than Hell" offer is for a five-day period ending July 4, 2008.
Hell, Mich., population 70, in the southeast corner of the Wolverine state, will be the focus of the contest.To monitor the temperature of the town, KFC installed an oversized thermometer on the exterior of the town's general store.
Residents nationwide are encouraged to visit KFC.com to check the temperature in Hell and see how their community's mercury matches up.If local temperatures are "Hotter than Hell," individuals can register to win free KFC Hot Wings.
The first 500 people who register their hometown's temperature as "Hotter than Hell" at KFC.com between 3 p.m. and 6 p.m. ET each day will win.
Six wings are $2.99 (plus tax) or 20 wings for $9.99 (plus tax). Pricing and participation may vary by restaurant.
For more information on KFC's Hot Wings or for rules on entering the "Hotter than Hell (Mich.)" challenge, visit www.kfc.com.
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