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KFC in charitable challenge for NFL postseason Hail Mary pass
January 6, 2009
LOUISVILLE, Ky. — KFC, the National Football League's first "Official Wing Sponsor" of the NFL playoffs and Super Bowl, has announced it will make a six-figure charity donation if teams successfully "wing" a Hail Mary pass this postseason.
If a team "wings it" and completes a Hail Mary pass on the final play of an upcoming NFL Divisional or Conference Championship Playoff game, KFC will donate $125,000 in the names of the quarterback/receiver combo who successfully "wing it" to The KFC Colonel's Scholars Program, a charity providing deserving students with college scholarships.
If no team completes the feat during the NFL Divisional or Conference Championship Playoff games, KFC will roll over the playoff "Wing It" Challenge and double the amount to $250,000 for a completed Hail Mary pass during Super Bowl XLIII.
Furthermore, if a team "wings it" and completes a Hail Mary pass on the final play of Super Bowl XLIII, KFC will donate an additional $125,000 in the names of that quarterback/receiver combo to The KFC Colonel's Scholars Program.
Consumer prize giveaway
KFC's "Official Wing Sponsor" designation during the NFL Playoffs and Super Bowl XLIII represents the company's first-ever sponsorship agreement with the NFL. As part of the sponsorship, KFC is offering consumers who buy a 32-ounce NFL promotional drink cup the chance to qualify to win one of several prizes, including a trip to Super Bowl XLIV in South Florida in 2010, flat-panel TVs and NFL.com gift certificates.
Last year, Americans ate three times as many wings from KFC on Super Bowl Sunday than on any other Sunday, totaling more than 600 million chicken wings consumed during the big game.
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