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KFC launches Hot Wings via charity offer
January 21, 2008
LOUISVILLE, Ky. — To spotlight its Hot Wings menu item, KFC will donate $260,000 to charity in the name of the first player or performer who does the Chicken Dance during the Super Bowl on Feb. 3. KFC will make the donation in the name of the chicken dancer to Colonel's Scholars, a charity providing students with college scholarships.
"Talk about an offer worth showing off your Hot Wings for; this could be a great dance performance benefiting charity," said James O'Reilly, chief marketing officer for KFC. "This will continue KFC's tradition of 'marketing first' promotions. We really hope someone shows the world his 'hot wings.'"
Starting Jan. 22, football fans across the country can visit www.ShowUsYourHotWings.com to upload their own chicken dance videos. The best rendition will win a spread of KFC complete with the new spicy and crunchy Hot Wings, a flat-panel television, a limo to escort guests, cheerleaders to fire up the crowd and a cleaning service for post-party tidying. The winner will be announced by Jan. 28.
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