Operations

KFC launches rewards program

Photo: KFC

February 6, 2024

Kentucky Fried Chicken has launched a loyalty program called KFC Rewards. Customer can unlock free KFC by earning points on orders through their rewards account online or via the KFC app, according to a press release.

Those who sign up for KFC Rewards will receive an offer for BOGO Smash'd Potato Bowls, the brand's newest twist on the iconic KFC Famous Bowl — mashed potatoes topped with crispy Secret Recipe Fries, warm cheese sauce, bacon crumbles and a three-cheese blend — all for $3.49.

As a KFC Rewards member, when customers order through their rewards account on KFC.com or the KFC app they will automatically earn 10 points for every eligible dollar spent. Customers can redeem those points for free food rewards in KFC's Secret Recipe Vault, such as free eight-piece Kentucky Fried Chicken Nuggets, a free chicken sandwich or a free side. Rewards will rotate.

The rewards program will also offer personalized offers for discounts or freebies, and members can earn points by completing rotating challenges.

"KFC Rewards is filled with free food and finger lickin' good deals for our fried chicken faithful," Nick Chavez, CMO for KFC U.S., said in the release. "And this is only the beginning. Through our new loyalty program, we will serve even more joy to our guests with incentives and special experiences that are only for our rewards members."

KFC operates more than 29,000 KFC restaurants in nearly 150 countries and territories around the world.