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KFC moves into market test with Wireless Ronin
January 24, 2008
MINNEAPOLIS — KFC Corp. has selected digital signage provider Wireless Ronin Technologies Inc.for the market test phase of its digital signage menu board program. KFC will use Wireless Ronin's proprietary RoninCast software to monitor and operate a digital menu board system.
The market test is scheduled to launch this month and is the second phase of testing for the digital menu boards with Wireless Ronin. The first phase commenced in July 2007.
KFC decided to move forward with the test following the successful completion of a pilot test program that began in July with five locations installed in Houston, Dallas and Louisville, Ky. The pilot test reviewed indoor and outdoor applications of digital signage, testing and refining the technical requirements for the hardware, software and menu board functionality.
The market test phase will consist of adding 24 locations in two cities. In addition to the continued testing of the hardware and software, KFC will evaluate the effectiveness of the menu board content, customer feedback and revenue impact.
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