Operations
KFC opens flagship store in Rome
December 1, 2025
KFC Europe has opened a flagship restaurant in the heart of historical Rome near the Trevi Fountain, according to a press release.
The move marks the brand's international growth. The press release said there is a KFC opening somewhere in the world every three-and-a-half hours.
he Rome flagship signals a pivotal step in KFC's broader strategy to accelerate its presence throughout Europe. Following the successful launch of the Prague flagship last year, KFC continues its expansion journey with plans to open additional flagship stores in key European cities over the coming years.
This approach is rooted in a vision to establish KFC as a leading quick-service restaurant brand, that in Europe already has more than 2,200 restaurants across 40 countries, with an emphasis on iconic locations that mirror the unique spirit of each city.
"We are thrilled to bring our most modern and ambitious flagship to Rome, and this next to the Trevi fountain! This opening marks a significant milestone in our journey to establish KFC as a leading brand across Europe, and reflects our strategic focus on iconic locations that bridge history and modern relevance," Dhruv Kaul, managing director KFC EMEA, said in the press release.
With its almost 1,000 square meters and two floors, the flagship in Rome stands as the largest and one of the most technologically advanced KFC restaurant in Europe to-date, blending Roman heritage with cutting-edge design, sustainability and technology. It's one of the first in Europe to offer its consumers KWENCH by KFC bringing a range of specialty drinks to consumers.
KFC has more than 30,000 restaurants in more than 145 countries.
