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KFC partners with NBA
May 8, 2008
PANAMA CITY, Panama — KFC International and the National Basketball Association have announced a new promotional partnership that will include activities in 22 countries and territories in Central and South America, and the Caribbean. As part of the partnership, KFC will launch the "Taste the Game" campaign, which will include a special box meal to coincide with the 2008 NBA Playoffs.
KFC will launch the "Big Box Meal," available May 15 through June 31, in more than 450 restaurants throughout the region. The new meal is composed of a KFC Chicken Sandwich, a piece of chicken, two vegetable sides and a drink. "The Big Box Meal" will feature special NBA-themed packaging and will include a free NBA cell phone strap in select markets.
At the end of the 2007-08 regular season, the NBA featured 76 international players on team rosters with eight coming from Latin America and the Caribbean. Some of the players from the region include the San Antonio Spurs' Tim Duncan (U.S. Virgin Islands), the Atlanta Hawks' Al Horford (Dominican Republic), and the Orlando Magic's Adonal Foyle (St. Vincent and Grenadines).
This marks the third consecutive year that KFC and the NBA have formed international marketing partnerships. KFC previously served as an official partner of NBA Europe Live Presented by EA SPORTS, the league's comprehensive tour of Europe in 2006 and 2007.
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