Operations

KFC partners with TikToker for $500K grant giveaway to fight hunger

iStock Photo

February 25, 2022

Kentucky Fried Chicken is teaming up with TikTok creator Isaiah Garza to launch a TikTok-based grant fund giveaway totaling $500,000 in cash grants to nonprofits fighting hunger across the U.S., according to a press release.

KFC was inspired by TikTok's Creator Fund and philanthropic creators like Isaiah, best known for spreading positivity and changing lives through random acts of kindness on TikTok, to create the unique grant program.

"TikTok has become an influential platform for creators with a passion for philanthropy. That passion is precisely what inspired us to create the #KentuckyFriedGivingChallenge, the first-ever grant program on TikTok benefiting nonprofits," Nick Chavez, chief marketing officer for KFC U.S., said in the release. "We are excited to give creators with a cause an opportunity to shine a light on those working to end hunger in their communities."

Through the challenge, KFC will award $40,000 to 11 nonprofits. Then, between April 4 –18, fans will have the chance to cast their vote for one of the 11 finalist videos where the grand prize-winning nonprofit will be awarded an additional $60,000.

"As a creator with a cause, I know what it is like to be homeless and hungry,'' Garza said in the release. "I am excited to partner with KFC for the #KentuckyFriedGivingChallenge on a mission to inspire other TikTok creators to do amazing work in helping fight hunger and homelessness within their own communities. It truly is an opportunity of a lifetime for me to make this kind of social impact."

KFC operates more than 26,000 KFC restaurants in over 145 countries.