KFC promos Guitar Hero World Tour launch
September 18, 2008
LOUISVILLE, Ky. — KFC has announced an in-store and online contest to promote the launch of Activision's Guitar Hero World Tour in October.
Consumers will be able to register online beginning Oct. 26 for a chance to win the ultimate gaming room, including a plasma TV, sound system, furniture, refreshment center, gaming consoles and up to 25 games.
Consumers who purchase a 32-ounce beverage at KFC will receive a limited-edition Guitar Hero collector's cup and a chance to win prizes. Additionally, KFC is working with Activision on a special promotion for KFC customers that will allow players to access secret cheat codes to unlock special features within Guitar Hero World Tour. KFC also will be featured in the Guitar Hero World Tour with innovative branded cameos.
Handling the media surrounding the partnership, Mediaedge:cia, KFC's media agency of record, worked closely with both parties to develop a program based on gamer insights that would maximize value to the consumer in and around the game and generate excitement around the KFC brand.
