Marketing

KFC releases signature scent ... of BBQ?

Photo: KFC

April 30, 2024

Kentucky Fried Chicken wants you to smell great — and that's an aroma of BBQ, according to a New York Post report.

The chicken chain has released a perfume with notes of smoke, charcoal and BBQ called No. 11 Eau de BBQ.

"We've all been there — that unmistakable aroma of a BBQ drifting through the air, tantalizing our senses and leaving us craving the taste of smoky goodness. But what if you could capture that irresistible scent in a bottle?" KFC wrote about the scent.

The scent is available only in the U.K. and has already sold out. A second drop of the perfume will hit online May 7.