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KFC Says: 'Kwame, You're Hired!'
The colonel 'trumps' trump offering kwame jackson a secret recipe for success.
April 15, 2004
LOUISVILLE, Ky., April 16 /PRNewswire/-- Immediately following the finale of this season's hottest new reality show, KFC Corporation (KFCC) made good on its promise of a one-week stint as Chief Sales Officer (CSO) by extending an offer to Kwame Jackson. Kwame's challenge, if he doesn't chicken out, will now be to assist KFC with one of the biggest new product launches in the company's history -- KFC's Oven Roasted chicken product line. KFC will pay him $25,000 for the week and a year's supply of KFC products. The new team Kwame joins is led by Gregg Dedrick, president and chief concept officer; Scott Bergren, chief marketing and food innovation officer and includes the entire KFC marketing department. "We're thrilled about the prospect of adding Kwame, one of today's newest and most talented, young executives, to the KFC team. This also gives Kwame one last chance to prove to Mr. Trump that he made the wrong decision," said Gregg Dedrick, president and chief concept officer.KFC BackgroundKFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe, Extra Crispy™, Colonel's Crispy Strips and Honey BBQ Wings® with home-style sides and freshly made chicken sandwiches. Since its founding by Colonel Harland Sanders in 1952, KFC has been serving customers delicious, already-prepared complete family meals at affordable prices. There are over 11,000 KFC outlets in more than 80 countries and territories around the world serving some eight million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM).
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