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KFC searches for new face for Kentucky Grilled Chicken line
June 8, 2009
LOUISVILLE, Ky. — KFC is embarking on a worldwide search with online partner MySpace for a new face for the brand's new Kentucky Grilled Chicken (KGC) as a counterpart to the image of founder Colonel Sanders.
Whether it's an uncanny resemblance to the fried chicken founder or an updated take on the classic chicken dance, KFC fans can submit a video through July 7 at www.myspace.com/unthinkfc showcasing why they are the ultimate KGC fan. America will have the final vote on the brand's new KGC ambassador.
Entrants have a chance to win KGC for life — valued at more than $13,000, awarded in the form of KFC gift checks. The winner also will have the chance to represent KFC as the next American icon, potentially even appearing in future KFC advertising.
Three finalists will be revealed July 25, with voting beginning Aug. 1. KGC fans can watch the top three videos and vote for the "Ultimate KGC Fan." (All entrants and voters must be registered members of the MySpace Web site and in compliance with MySpace's Terms & Conditions policy.)
"For decades, our founder Colonel Sanders has been the face of our world famous fried chicken," said Javier Benito, executive vice president of marketing and food innovation for KFC. "With the launch of our second secret recipe, we're encouraging all chicken lovers, grilled and fried, to showcase why they are the ultimate KGC fan and should be the new face of Kentucky Grilled Chicken."
KGC fans on MySpace
While visiting the Web site, MySpace users can browse all of the videos submitted for the "Ultimate KGC Fan" contest and connect with other KFC fans through an assortment of interactive games and polls.
Kentucky Grilled Chicken is now available in KFC stores nationwide at the same price as Original Recipe Chicken.
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