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KFC showcases ‘real cooks’ in new ad

June 6, 2014

To mark the launch of its new family game night bucket, KFC has released a new #HowDoYouKFC ad, featuring two of its cooks – Maurice Wilson of Kissimmee, Fla., and James Wilson, from Chicago.

According to the company, the ad shows families the “TLC that goes into creating freshly prepared KFC chicken.” It is a different approach from previous #HowDoYouKFC spots that featured extreme athletes and feats.

In the commercial with Wilson, he said he feels bad “for people who have never tasted the amazing flavor of KFC’s freshly prepared tenders.” As he hand breads Extra Crispy Tenders, he wraps up the commercial by saying, “I make chicken for people that know chicken. For those that can’t tell the difference, I cannot help you.”

Check out the KFC Cooks spot: