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KFC teams with music icons in search of the next 'Hitmaker'
July 1, 2009
LOUISVILLE, Ky. — Lyricist MC Lyte and musician David Banner will aid in KFC's search for the next hot musician in this year's "Hitmaker" song contest, now in its third year.
Aspiring musicians are invited to submit their hottest beats to win national exposure and great prizes as part of KFC's Pride 360 program. The grand prize winner will receive a "Hitmaker" recording studio and a chance to be one of 12 artists featured on the Pride 360 CD.
"MC Lyte and David Banner are two of the most respected artists in urban music, and they also stand out for their commitment to the community," said Jermaine Higgins, KFC's manager of multicultural marketing. "I'm very happy that they've added their muscle to KFC's search for up-and-coming music stars."
Musicians' songs will be heard on the Hitmaker Web site,and they will be available for download as mobile phone ring tones. KFC will donate all profits from ringtone downloads to the 'Heal the Hood Foundation,' a national non-profit organization founded by Banner to support victims of hurricanes Katrina and Rita.
Now through July 31, musicians coast-to-coast can enter an original song about having pride in their community. The winning songs, judged by Lyte and Banner, must express the signature themes of KFC's Pride 360 initiatives as expressed in the Pride 360 key words: Individual, Family, Community and Heritage.
All visitors to the KFC Web site can vote for their favorite versions of the Pride 360 songs from Aug. 4-18.
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