KFC to launch 'Now Grilling' signs
March 23, 2008
The Associated Press:When KFC rolls out its new grilled chicken in coming weeks in select U.S. cities, customers will be greeted by lighted "Now Grilling" signs. Storefront signs will be altered to promote the new product, Kentucky Grilled Chicken.
Louisville-based KFC hopes grilled chicken will lure back health-conscious consumers who dropped fried chicken from their diets, or cut back on indulging.
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