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KFC to launch NYC campaign for new strips
November 7, 2007
SEATTLE — KFC will launch its new Triple Dip Strips through a New York City campaign Nov. 9, 2007. The Triple Dip Strips Truck — a 12-foot illuminated truck that plays audio on eight external speakers — will make stops at various Manhattan locations and give out boxes of the strips to passers-by.
The campaign, which will run in New York City until Nov. 18, will be prominently featured on the mobile vehicle, through Bluetooth with targeted messages sent to consumer's cell phones and on several specially-designed Segways.
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