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KFC turns to consumers for ad fodder
May 21, 2007
LOUISVILLE, Ky. — KFC's new "Celebration" advertising spot for its zero grams trans-fat conversion includes content taken entirely from existing consumer-generated video.
The spot, developed by Draftfcb, is scheduled to debut during the American Idol finale on May 22, and features 13 clips showing people caught in mid-celebration. The video celebrations had been posted on various Internet video sites before being discovered by KFC.
The 15-second commercial continues KFC's new campaign, "The Bucket's Back," and builds on the company's April conversion to zero grams trans fat cooking oil.
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