News

KFC turns up the heat on its bites

July 23, 2013

KFC has launched Hot & Spicy Bites, an extension of its boneless chicken line introduced earlier this year. The Hot Shot Bites come as a 6-piece combo for $3.99 plus tax, or as a 10-piece with an 8-piece boneless bucket for $15.99 plus tax.

The bites feature 100-percent white breast meat chicken and spicy cayenne pepper marinade. The commercial claims that "hot spicy taste is like a slap to the face." According to a news release, the product was launched "especially as millennials continue to gravitate" toward spicy flavor profiles.

"KFC fans are always looking to us for new and innovative ways to experience the authentic taste of their favorite chicken — and for many of them 'more spice' has been at the top of their wish list," said Jason Marker, chief marketing officer for KFC U.S. "We're providing customers with new flavors and menu options that fit into how they enjoy food and live their life today."

Partnership with Adult Swim

Additionally, KFC and Adult Swim have partnered to give fans of the TV network the chance to hand-pick its next pilot. The fan-controlled "Adult Swim Pilots brought to you by KFC" contest features six prospective plots — a mix of animation, live action and stop-motion animation — that are being made available for fans to preview at adultswim.com/pilots. Two pilots are featured on the site each week and fans can watch and rate them. The highest-rated and most-watched pilots will then go head-to-head during the week of Aug. 12, with the full episode of the overall most-liked program debuting on Adult Swim the following week.

Check out the new TV spot introducing the Hot Shot Bites:

Read more about food and beverage promotions.