News
Kinetic tapped for Subway franchisees' merchandising toolkit
March 9, 2009
LOUISVILLE, Ky. — Subway Franchise Advertising Fund Trust (SFAFT) has selectedKinetic Corp. to develop a global communications solution that provides Subway's franchisees with tools that can be used to localize and personalize their communications and drive sales. The solution will debut at the annual Subway Global Planning Summit, held March 10-14 in Orlando, Fla.
Kinetic designed "My Marketing Toolkit" for the Subway franchisees to develop multilingual materials that can be localized and personalized in a way that's relevant to their target markets and also comply with corporate brand standards.
"The infrastructure Kinetic is providing is revolutionary and will make a huge difference in the ability of our franchisees across the globe to effectively market their stores," said Jeff Whitney, vice president field marketing, SFAFT.
The system integrates seamlessly with Subway's partners, simplifying the co-branding process. Implementing a "pull" model and tapping into the Kinetic global print network will position Subway for the future of collaboration and positively impact its bottom line, according to a news release.
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