Operations

Kraft Heinz eliminating artificial colors from US products

Photo: Kraft

June 17, 2025

The Kraft Heinz Company will remove all food, drug and cosmetic colors from its U.S. product portfolio by the end of 2027. Effective immediately, the company will also halt the launch of any new U.S. products containing FD&C colors, according to Pedro Navio, North America president at Kraft Heinz.

Nearly 90% of Kraft Heinz's U.S. products are free of FD&C colors, but the company plans to remove, replace with natural alternatives or reinvent colors for the remaining products, according to a press release..

"As a food company with a 150+ year heritage, we are continuously evolving our recipes, products, and portfolio to deliver superiority to consumers and customers," Navio said in the release.

Kraft Heinz has made over 1,000 recipe changes in the past five years to improve product nutrition, including reducing sugar, salt and saturated fat. The company expects to reduce nearly 55 million pounds of sugar across its portfolio by the end of this year.

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